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I was a sari
Packaging refresh
Social media
Brand Collaterals
Since 2013, I Was a Sari has transformed preloved Indian saris into contemporary luxury resort and loungewear for European audiences.
As a B Corp-certified brand, it has recycled over 1.7 million m² of saris while empowering more than 800 artisans, placing ecological and social responsibility at the heart of its practice. This commitment has earned the brand recognition from Gucci Equilibrium and a Green Carpet Award.
As part of the design team, I contributed to the brand’s social media communication and refreshed its packaging, incorporating key brand elements to create a more cohesive and recognisable experience
across touchpoints.
Previous Packaging
The heart favicon was one of the brand’s most distinctive symbols, representing the idea of preloved.
Reimagining it as a cut-out created a functional window
into the packaging, allowing the colours and patterns of
each upcycled sari to become part of the visual experience. This simple intervention gave the packaging a fresh, tactile identity while celebrating the uniqueness of every piece.
The Preloved Favicon
packaging explorations
packaging explorations
packaging explorations
packaging explorations
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Packaging Refresh
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Untitled-2-11
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Project Credits
Design & Direction
Roshnee Desai
Type Design
Sachit Shyam
Project Management
Ritu Khajanchi
Manasi Deshpande
Design Team
Sachit Shyam
Lalitha Mudapaka
Andrea Rapose
Nirav Khant
Deepika
LOCAL, brand strategy
and design studio
Photography
Anai Bharucha
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