top of page
Kalkandu
Masala Chai Packaging
Creative Direction
Brand Communication
Social Media Design
Kalkandu is a Singapore-based luxury South Indian snack brand created for the Indian diaspora and discerning food lovers across Southeast Asia. Founded by Sharan Thandlam, the brand was born from a deeply personal desire: to share the flavours of his childhood with his son,
who was growing up far from the traditions and tastes of his homeland.
I worked on the packaging design for Kalkandu's Masala Chai, a new addition to the brand's existing tea and coffee range. For the creative direction, I hand-sketched scenes and concepts for the photoshoot, helping translate the brand's nostalgic storytelling and South Indian heritage into a cohesive visual narrative. My role also spanned the development of social media assets, digital advertisements, and print collateral, ensuring a consistent brand experience across channels.
Long after they've left, those who loved us tend to live on in old photographs, passed-on smiles, heirloom kanjeevarams and in our fleeting memories of places we frequented together. But it takes just a whiff of a dish they used to cook for you to bring them home. Because people who cook with love exist forever through the food they made for us.
1/5
Some flavors aren't just about taste
they are stories, memories, and emotions frozen in time.
They carry the warmth of family gatherings, the comfort of familiar rituals, and the nostalgia of moments that linger long after they have passed.
Kalkandu embraced this philosophy at the heart of its brand communication. Through evocative storytelling, nostalgic visuals,
and thoughtfully crafted narratives, our social media content transformed every product into a cultural experience rather than just a consumable.
Project Credits
Design & Direction
Roshnee Desai
Creative Direction
Roshnee Desai
Andrea Rapose
Project Management
Ritu Khajanchi
Manasi Deshpande
Design Team
Sachit Shyam
Nirav Khant
Andrea Rapose
Lalitha Mudapaka
Deepika
Copy
Sukriti Dubey
Meera Ganapathi
LOCAL, brand strategy
and design studio
Illustrations
Pratap Chalke
3D work
Gopi
bottom of page